Feeling a bit lost in the world of marketing? You’re not alone. It’s totally normal to be unsure about where to dive in. Think of this as your friendly guide, here to help you get started.
Whether you’re a new school owner or someone looking for a fresh approach, here is some direction to kickstart your marketing strategy:
Establish an Online Presence
Your online presence is the gateway to reaching a wider audience and establishing your brand. In today’s world, everything is online. Get connected to potential leads and other members of the martial arts industry by leveraging the power of the digital realm. Your online presence is not just a mere option; it’s a critical component of your success strategy.
An active online presence enables you to stay current with industry trends and connect with like-minded individuals, fostering a sense of community within the martial arts world. So, whether you’re a seasoned sensei or a budding martial artist, make sure your online presence reflects the depth of your passion and expertise.
4 Ways to Develop an Engaging Online Presence
Set Up Social Media Pages
Create social media accounts for your facility – Instagram and Facebook go hand-in-hand, so that might be a good place to start. Instagram is a platform that allows users to share photos and videos, along with a caption. Facebook is similar where it allows photos and videos, but you also have the ability to make posts with just text, receive reviews, and join different group pages.
These platforms work well in the martial arts industry, allowing schools to establish their branding, share media and information, get expert advice, and connect with current and potential members. Not sure what exactly to be posting? For some content inspiration, check out:
What You Should Be Posting on Social Media
Social Media Content That Will Drive Traffic to Your Website
Build Out Your Blog
Blogging has several big benefits, and it’s one of the easiest ways to boost your website’s SEO (Search Engine Optimization). This is important because boosting your SEO will help Google recognize your site as credible – essentially helping achieve a higher ranking in search results. Blogging helps your SEO because Google considers websites to be more credible when they are making frequent updates.
Instead of revamping your website constantly, uploading new blogs is a great way to make those updates. We recommend blogging twice a month, but the more often you publish a blog the better the results will be!
How to Write a Blog Post for Your Martial Arts Website
10 Blog Topics Your Martial Arts Leads Will Love
Email Campaigns
When reaching out to potential leads, you want to make sure your message stands out. To stand out to a potential lead through email, aim to create a memorable first impression in a crowded inbox. A standout email employs personalized content, a compelling subject line, and a clear value proposition.
It not only piques the lead’s interest but also communicates why engaging with you is beneficial, encouraging them to take opt-in to your trial. Ultimately, a standout email sets the stage for building a meaningful, long-term relationship with the lead. For tips on how to create one, check out:
7 Tips for Writing a Marketing Email for Your Martial Arts or Fitness Facility
AI Writing
In a world where technology is shaping the way we communicate and connect, it’s hard to ignore the rise of AI writing. AI writing is a tool that generates content FOR YOU! With the click of a button, you are able to create loads of content and inspiration to get you started.
With endless use cases AI writing can be used to create blog posts, social media captions, content ideas, email campaigns, ad copy, lesson plans, and so much more! This is a tool that can change the game for your marketing strategy – to learn more about it and what it can do check out::
What Is AI Writing and Why Is Everyone Using It?
From social media to blogging to AI writing and everything in between, you’re all set to build out your marketing strategy and start sharing your brand with the world!