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Confirmation Bias: The Weird Quirk You Can Use to Amp Up Your Marketing

The human brain is weird. There’s no denying it. Each one of us is subject to dozens of odd mental quirks and biases that determine our reactions to what we see – and that includes websites and marketing.

These quirks are called cognitive biases. There’s a whole branch of marketing (neuromarketing, in case you’re wondering) that uses these mental shortcuts to trigger prospective customers to buy products and services. In this post, we’ll be discussing one of them. It’s called confirmation bias.

4 Ways a Killer CTA on Your Website Can Help You

Every lead-generating website needs certain elements to be effective. Compelling headlines, great content, and unique visuals all play a part.

One of the most important things for any martial arts website to have is a killer call to action (CTA). The call to action is your final chance to get a visitor to your site to sign up for a free trial or enroll their child in your after-school program.

Here are 4 ways that the right call to action can bring in leads for your school.

How to Use Reciprocity to Hack Your Target Audience’s Brains

Did you know that you don’t always have control of your brain? Human brains are susceptible to a wide variety of mental glitches known as cognitive biases. These biases are essentially shortcuts we use to make decisions – and for the most part, we aren’t even aware that they’re affecting us.

The good news is that you can use these subconscious biases to attract new students to your school. One of the easiest to use is the cognitive bias known as reciprocity.


A key benefit of Market Muscles is our Five Mile Protection — where we offer all of our clients exclusivity to a five mile radius around their school. It’s easy to check to see if your school is eligible for our service.

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