As school owners, you have a lot on your plate and blogging can sound like just another time-consuming task. The good news is it’s actually much simpler than it sounds. There’s no right or wrong way to write a blog – you don’t even need to be a great writer!
Check out FIVE benefits of consistently blogging:
1. Boost Your SEO and Drive Traffic to Your Website
Positioning yourself as a reliable source of information for different searches will boost your SEO and help you climb higher in search results!
Think about how or when you use search engines. Typically, people are typing questions into the search bar – your blog posts can answer those questions. Providing answers to searched questions will drive more traffic to your website and promote engagement.
TIP: Try to include keywords in your blog that might show up in searches, this can help your page get pushed to the top of search results.
2. Generate Trust With Your Audience
Focus on producing solid content – the quality of the content you’re creating is more important than the quantity. Blogs don’t have to be a certain length to be helpful. As long as your blog is written with an intended purpose and includes relevant information, it will help build loyalty and trust with your audience and even Google. According to Backlinko, there’s no “best day” to publish new content, so focus on creating a consistent schedule that works for you!
TIP: The ideal content length for maximizing social shares is 1,000-2,000 words. (Backlinko)
3. Build Links to Your Site
In basic terms, link building refers to other websites attaching a hyperlink to your own website in their content. Writing and publishing your own blog posts can encourage other web users to use your content within their posts, helping boost your SEO, drive organic traffic, and strengthen your domain authority.
TIP: After publishing a blog, link it within future blogs by overlapping content. Attach it as a hyperlink or create a call-to-action for them to click on!
4. Expand Your Resource Library
By adding blogs to your website, you are essentially creating a resource library for your members and potential leads. Not only will these pieces of content be engaging to your audience, but they can spread information and answer questions faster. You can even use your blog posts to create social media content!.
TIP: Turn your blogs into graphs or charts, or even just create a social post promoting the blog with a direct link!
5. Position Yourself as a Thought Leader
Show off your expertise in your practice and industry. Whether it’s sharing advice, writing a motivational piece, or explaining something tricky – let your voice be heard! Making your blog an informational resource for others is a great way to keep people coming back to your site – and eventually opting in if they don’t initially! If you’re stumped on what to blog about, check out 10 blog topics your leads will love.
If you still aren’t blogging, you need to add it into your marketing strategy – it really is one of the simplest things you can do to help your site’s SEO. We suggest blogging as often as possible, but recommend trying to blog at least once a month. The more you blog, the better your results will be!
We have made blogging even easier with our AI content writer feature. With this feature, you are able to produce written content with the click of a button. To learn more about our AI content writer or other marketing features we offer – schedule a call with us!