Market Muscles Pricing - AI-Powered Websites, Marketing & Software for Martial Arts & Dance Studios
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BEFORE WE JUMP INTO IT…

We offer two distinct products

Market Muscles is built around two powerful tools that work great independently — and even better together. Choose what fits your studio right now.

CRM & Software

Our all-in-one studio management platform — billing, attendance, automation, communication, and more. Available free or at a reduced processing rate with our Scale plan. No monthly software fee on the Flex plan.

Website & Automation

A high-converting, SEO-optimized website built specifically for martial arts and dance studios — paired with advanced marketing automation to turn visitors into paying members. Includes hosting, SSL, and ongoing optimization.

Choose your plan

Find the right fit for your business

Pick the platform setup that matches your studio’s stage and support needs.

CRM & Software
Flex

Full software access with no monthly fee. Pay only through processing — perfect for studios just getting started.

$0 /month
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Software
  • Billing & recurring payments
  • Attendance & rank tracking
  • CRM & lead management
  • Marketing automation
  • Email & SMS messaging
  • Appointment scheduling
  • Digital waivers & agreements
  • AI voice/chat bots
  • & more
Processing Fees
3.9% + .30
CRM & Software
Scale

Lower processing rates plus the full suite of software tools. The smart choice for studios processing significant volume.

$159 /month
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Software
  • Billing & recurring payments
  • Attendance & rank tracking
  • CRM & lead management
  • Marketing automation
  • Email & SMS messaging
  • Appointment scheduling
  • Digital waivers & agreements
  • AI voice/chat bots
  • & more
Processing Fees
2.9% + .30
Lead Generation
Website & Automation

A lead-generating website + advanced marketing automation — add to any CRM plan or sign up as a standalone plan.

$329 /month
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Website
  • Lead-generating website
  • Answer Engine Optimization (AEO)
  • SEO-optimized structure
  • Marketing automation
  • Reputation management tools
  • Landing page builder
  • Real-time lead notifications
  • Site-speed optimization
  • Mobile responsive design
  • & more
The Real Costs

The hidden costs most studio’s aren’t told about

Many providers advertise low monthly fees, but the reality is that the true cost can be much higher. Here are some of the most common hidden costs in our industry—and how we handle them differently.

Setup fees that “disappear”

Some providers advertise a hefty setup fee, only to discount it as a “deal.” With us, setup is straightforward and transparent — no fake fees, no gimmicks.

Add-ons that add up

Competitors seem to include everything — until you find extra charges for SEO, AI tools, or basic integrations. Our plans are all-inclusive, so you know exactly what you’re paying for.

Paying for changes and poor support

With some providers, an extra page or quick design update is an added cost. With us, you get a live support team available 18 hours a day, plus clear options for making changes.

Locked-in systems

Competitors often lock you into proprietary systems, making it expensive to export your data or transfer member credit card info. Your data is yours, period.

Processing fees & SMS markups

Many CRM providers quietly add percentages to payment processing or mark up SMS credits. We charge flat, transparent processing rates — no surprises on your statement.

The “cheap” website trap

One-time websites look affordable at first, but quickly become outdated. Our subscription model ensures your site stays updated, optimized, and performing — year after year.

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Aimee Wokutch

Customer service is so quick, efficient, helpful, and friendly.

Aimee WokutchMillcreek Karate
Cameron Kirkpatrick

The MM team has been super helpful with redesigning my website. Any school owners looking to upgrade their website, go to Market Muscle. They have slots, where you can schedule a call and they walk you through whatever you need help with. Thank you MM for all you do!

Cameron KirkpatrickWestampton Martial Arts
Don Paul Bales

For those who are looking for the best website you can get for you school, look no further. Both my SEO, and customer service experience, have been absolutely phenomenal! Great people. Great product!

Don Paul BalesChampionship MMA
James Coady Lockett

Market Muscles produces industry leading websites that look great and function at a high level. In addition, customer service is very responsive anytime I have a request or question. Great work, Market Muscles team!

James Coady LockettUnited States Taekwondo
John Axsom

Market Muscles is a professional group of people working hard to bring new karate-ka through the door of my traditional Dojo. Thank you to this awesome and very skilled team!

John AxsomAxsom Martial Arts
Sommer Wendelken

I’ve had nothing but a wonderful experience with Market Muscles, what a fabulous company they truly listen and cater to your specific business. I’m truly so excited to continue to work with them going forward.

Sommer WendelkenMarchand’s School of Dance
What’s Included

See a list of features included

See exactly what is included so you can choose with confidence. From automation tools to semi-custom websites, we make it easy to understand the value in every feature.

Features
Features
Billing & Payments
Recurring Billing
One-time Payments
Custom Billing Schedules
Pass on Processing Fees
Family Grouping
Automated Payment Reminders
Failed Payment Handling
Real-Time Transaction Tracking
PCI Compliance
Stripe Integration
48 Hour Payouts
Mobile-Friendly Payments
Integrated Invoicing
Payment Receipts
Manual Payment Entry
Payment Insights
Operations
Attendance Tracking
Rank Tracking
Mass Promotions
Class Management
Roster Management
Task Management
Staff Permissions
Digital Waivers & Agreements
Student Profiles
Schedule Visibility
Member Self Check-in
Flagged Accounts
Event Management
Automation
Automated Workflows
Event-based Triggers
Date-based Triggers
Attendance Milestones
Appointment Reminders
Lead Nurturing Sequences
Post-Class Follow Ups
Abondoned Lead Reactivation
Renewal Reminders
Task Creation
Tag-based Segmentation
Internal Alerts
Communication
Email Messaging
SMS Messaging
Send Photos & Videos
Smart Lists
Bulk Messaging
Message Performance Stats
Mobile App Messaging
Automated Message Sending
Two-way Texting
Saved Message Templates
Message History Tracking
Reputation
Google & Facebook Integration
Centralized Review Dashboard
New Review Alerts
Reply to Reviews
Send Review Requests
Automated Follow-ups
Review Request Templates
Review Performance Tracking
Reporting
Membership Reporting
Billing & Revenue Reports
Lead & Conversion Reports
Campaign Performance
Custom Date Filters
Real-Time Data Access
Exportable Reports
Facebook Ads Reporting
Website Traffic Insights
Website
Semi-custom Design
Design Consultation
Page Structure Flexibility
Custom Homepage
Branded Styling
Content Guidance & Editing
Conversion Focused
Mobile Responsive
SEO Optimized Structure
Answer Engine Optimization (AEO)
Integrated Lead Forms
Landing Page Builder
Real-time Lead Notifications
Custom Thank-you Pages
Link-tree Builder
QR Code Generator
Photo & Video Galleries
Blog
Secure Web Hosting
Free SSL Certificate
99.99% Uptime
Automatic Updates
Site-speed Optimization
Firewall & Threat Protection
Support
Live Chat
Email Tickets
Scheduled Phone/Zoom
Stop overpaying

Your current setup is costing you

Most business owners piece together software from multiple providers. Websites here, billing tools there, and marketing systems somewhere else. With Market Muscles, everything is built-in and fully integrated, helping you save hundreds of dollars every month while delivering a better experience to your team and members.

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See how much you’re overpaying
Common questions

Still have questions?

We’ve answered some of the most frequent questions about our plans, features, and how billing works. If you still need clarity, our team is always here to help.

Can I still use my current software with your website?

Yes. Many school owners come to Market Muscles for our high-converting websites and choose to keep using the software they already have—and that’s totally fine. We integrate with all the major systems out there, so your existing tools can still work alongside your new site.

That said, there are real benefits to running everything in one place. When your website, marketing, and student management live under one roof, things just flow better—fewer logins, less manual work, and way more visibility into what’s working.

We’re here to meet you where you are—but we’re also ready when you’re ready to simplify.

What’s the difference between Flex and Scale?

Both plans include the full CRM software suite — billing, attendance, automation, communication, and more. The difference is in the monthly fee and processing rate. Flex has no monthly fee but a 3.9% processing rate. Scale costs $159/month but drops your processing rate to 2.9%. If your studio processes significant monthly volume, Scale typically pays for itself quickly through the savings on transaction fees.

Can I add the Website & Automation plan to any CRM plan?

Yes. The Website & Automation plan is a $329/month add-on that works alongside either the Flex or Scale CRM plan. Many studios start with just the CRM and add the website plan when they’re ready to grow their online presence.

Is there a contract when using Market Muscles?

Nope. All of our plans are month-to-month with no long-term commitment required.

Can I pass credit card processing fees on to members?

Yes. Our system allows you to add a processing fee to cover transaction costs, helping protect your margins.

When will I be charged after signing up?

You’ll be charged when you activate your account or begin your onboarding process.

How quickly can I get started?

After signing up, you’ll get instant access to your Market Muscles software account. Most Launch sites go live within 3-4 weeks. Growth and Elite timelines vary based on content, customization, and responsiveness during onboarding.

What if I already have student and lead data?

Our team will help import your existing data, including member records, leads, and email lists — making your transition seamless.

Can I pause my account if needed?

While we don’t offer an account pause, you can cancel anytime — no contracts, no penalties.

Do I need to cancel my other tools before switching?

We recommend waiting until you’re fully launched with Market Muscles. Our team can guide you through a smooth transition and avoid service overlap.

How soon will I start to see results from my website?

Most clients begin seeing lead submissions within the first week of launching. Our proven structure and SEO setup are built to drive traffic and conversions quickly — especially when paired with advertising or social media campaigns.

Will switching my website negatively affect my SEO ranking?

No — we handle all SEO migration best practices to protect your rankings. We also structure your new site for long-term SEO growth, including redirects, optimized metadata, and content guidance.

How exactly will Market Muscles bring more members to my facility?

We combine high-converting websites, automated lead follow-up, and targeted marketing tools to turn web visitors into members. You’ll capture more leads, follow up instantly, and stay top of mind — all automatically.

What’s the difference between a Market Muscles website and one I’ve made myself?

Ours is purpose-built for martial arts and dance studios. It’s optimized for SEO, designed for conversions, and integrated directly with your CRM, automation, billing, and reporting tools — no plugins or piecemeal setups required.

What if I already have software for billing or scheduling?

Many clients switch from multiple tools to Market Muscles to simplify and save. But if you prefer to keep an outside tool, we’ll work with your existing setup where possible.

Do I need technical experience to use the platform?

Not at all. Everything is built to be user-friendly. Plus, our team handles the heavy lifting during setup and offers support whenever you need help.

How do I get help if I run into issues?

Depending on your plan, support is available via live chat, email, and scheduled calls.

Let’s grow your studio

Ready to take the next step for your studio?

Book a free demo to see how Market Muscles can help you get more leads, streamline your day-to-day, and grow without the overwhelm. No pressure. Just real solutions built for studio owners like you.