Posting regularly on social media is a great way to increase your online visibility and reach more potential members – it helps to build relationships with your audience, create brand awareness, and generate leads.
With the right strategy, you can use social media as an effective tool to promote your business and reach more people. Regular posts help you stay top-of-mind with your followers and keep them engaged with your content.
But what should you be posting on social media? Coming up with content ideas that are engaging and relevant can be a challenge. Luckily, there are many ways to generate content ideas like using our AI writing assistant, brainstorming with your team, and finding inspiration through others.
We’ve noticed some accounts in the martial arts and fitness industry who have been crushing it 👉 here are some posts ideas to incorporate into your schools marketing strategy!
Informational posts are a great way to provide useful content to your followers. These can include tips, advice, or educational pieces on topics related to the industry. FAQs are also a great way to answer common questions and provide helpful information in an easily digestible format. Share videos, articles, podcasts, or other educational pieces that will help teach people about the topics you specialize in!
Showcase Your Members
Connect with your members and show off all of the amazing work that they are doing through your posts. This can be done through nominating a student of the week/month or by showcasing your leaders. Create posts that celebrate milestones or achievements – encouraging others to follow in their footsteps.
Give A Look Inside Your School
The unique atmosphere and culture at a martial arts school can be difficult to capture in words. Sharing photos and videos from events, classes, testings, tournaments, and celebrations shows off the atmosphere of your school in a more visual way. This gives leads insight into what they can expect when they become a member.
Share Testimonials & Reviews
Demonstrate the value of what you offer and encourage more people to sign up for your trial by using testimonials on social media. Turn your testimonials and reviews into content to showcase the positive experiences of your members and build trust in your brand. Reviews offer an unbiased view of your membership and provide customers with insight into how others have benefited from it.
Make and Share Memes
Memes have become an integral part of the internet and marketing. They can be used to create engaging content, generate buzz, and drive conversations. Using memes in your marketing strategy can be a great way to get your message across in a fun and creative way.
Memes are especially useful for creating viral campaigns that have the potential to reach millions of people quickly. With the right meme, you can create an entertaining piece of content that will resonate with your target audience and make them more likely to engage with your brand.
Focus on Consistent Design & Branding
A consistent design and branding strategy also helps to ensure that all elements of your company’s communication are in line with each other. From the logo, website, print materials, social media posts, and more – consistent design and branding create a unified look and feel across all of your channels that will help leads recognize your school quickly.
Posting the right content on social media can help you engage with your audience and build relationships. It’s important to find the right balance between promotional and non-promotional content, as well as different types of content such as images, videos, and text-based posts. By understanding what type of content works best for each platform, you can create a successful social media strategy that will help you reach your goals.
Make sure that with any content you publish, always have a call-to-action. This can be anything from driving people to your website to encouraging people to book a trial.
So, what kind of posts do you share on your accounts? What ideas will you pull into your marketing strategy?