Like any business, a martial arts school requires a continuous flow of new members to grow and thrive. Developing an engaging online presence is a critical piece of the puzzle in attracting potential members and getting them through your doors!
How do you develop an engaging online presence? Check out our top four tips to get you started:
1. Create a responsive, optimized website with a great user experience.
A well-designed website that’s created specifically with lead-generation in mind is crucial for your business. You want a modern website design that showcases your culture and what you have to offer. Not only is it important for your website to create a positive user experience on desktop, you want to ensure you implement a mobile-first approach.
2. Ask your current members for reviews.
Social proof is a powerful tool in attracting new members. Happy students become brand ambassadors for your facility, and their reviews can play a role in getting potential members signed up for your trial! Reviews give your potential members insight into your culture and can help build trust in your business. Since your reviews can be found on several different platforms and you can share them both on your website and your social media feeds, they’ll help you reach a wide audience.
3. Step up your social media game.
Leveraging social media platforms can help you build brand awareness and expand your audience – leading to a boost in lead generation. Social media is an effective tool in creating trust with potential members and increasing your business’s visibility. Whether you’re sharing content on Facebook, Instagram, YouTube, or any of the other platforms out there, regular posting will help keep you top-of-mind for your leads.
4. Build up your blog.
Establishing yourself as an authority in the martial arts community can help you keep the attention of those who are interested in getting started. Whether they’re ready to sign up or not, they may visit your blog to learn more about martial arts in general. If you’re providing useful information, you’ll stay top-of-mind and be the go-to when your blog visitors are ready to take the next step and try a class!
As your start to build up your online presence, you’ll develop more brand awareness and trust in your business! Remember, building an engaging digital presence is an ongoing process – stay attuned to your audience’s needs, stay informed about the latest trends, and always be willing to evolve and innovate.