An “About Us” page is a place where you can share your mission, the story behind your business, and give leads a sense of what makes your school unique. It should be short and concise, with a clear message about the company’s values and goals. The page can be used as a tool to build...
Call-to-Actions (CTAs) are an important part of any website, but especially websites with the goal of lead-generation. What’s a CTA? You likely already have a CTA somewhere on your website – it’s a written prompt to perform a desired action. You can use CTAs to drive different...