The Importance of a Strong ‘About Us’ Page – Market Muscles

The Importance of a Strong ‘About Us’ Page

An “About Us” page is a place where you can share your mission, the story behind your business, and give leads a sense of what makes your school unique. It should be short and concise, with a clear message about the company’s values and goals. 

The page can be used as a tool to build trust with potential leads – it may even be one of the first pages a visitor will click on after your home page, so it can help contribute to a strong conversion rate.

So what should you put on this page?  

Introduction & Mission Statement

First, start with a short introduction about your facility and what you do. Help people understand why they should be interested in trying a class with you & how they can connect with your services. Create a mission statement that explains what your mission is and how you work towards achieving it. 

Check out Excel Martial Arts to see how they highlight their story and values ???? 


Introduce the owner of your school and their journey to becoming a martial artist. Give some history on their experience, where they are from, why they chose this location, and who they are as a human being. 

Check out Meta Martial Arts Academy to see how they introduce their founder ???? 

Personable Photo Gallery & Video

Include a photo gallery that shows off the atmosphere and community within your school. Include photos of your members, the school, and events that you host or participate in – group photos are great because they help paint the picture of the awesome community you’ve built! Consider creating a video for this page that gives leads an exclusive look into what it’s like being a member of your school.

Check out One Martial Arts to watch their “Our Culture” video ???? 


Reviews are a nice touch to add onto any page on your website because they give genuine insight and can help keep leads on your website and draw them to opt-in. 

If you’re looking to get more reviews from your students and parents – create a QR code using your MM marketing tools to hang up in your school that brings people to a reviews page when they scan it!

Check out X Martial Arts Schools to see the reviews they included on this page ???? 

For help on creating your own ‘About Us’ page you can email our support team at [email protected]!