An “About Us” page is a place where you can share your mission, the story behind your business, and give leads a sense of what makes your school unique. It should be short and concise, with a clear message about the company’s values and goals.
The page can be used as a tool to build trust with potential leads – it may even be one of the first pages a visitor will click on after your home page, so it can help contribute to a strong conversion rate.
So what should you put on this page?
Introduction & Mission Statement
First, start with a short introduction about your facility and what you do. Help people understand why they should be interested in trying a class with you & how they can connect with your services. Create a mission statement that explains what your mission is and how you work towards achieving it.
Check out Excel Martial Arts to see how they highlight their story and values 👇
https://excel-in-life.com/about/our-story-our-values/
Founder(s)
Introduce the owner of your school and their journey to becoming a martial artist. Give some history on their experience, where they are from, why they chose this location, and who they are as a human being.
Check out Meta Martial Arts Academy to see how they introduce their founder 👇
https://metamartialartsacademy.com/about-us/
Personable Photo Gallery & Video
Include a photo gallery that shows off the atmosphere and community within your school. Include photos of your members, the school, and events that you host or participate in – group photos are great because they help paint the picture of the awesome community you’ve built! Consider creating a video for this page that gives leads an exclusive look into what it’s like being a member of your school.
Check out One Martial Arts to watch their “Our Culture” video 👇
https://onemartialarts.com/about-us/our-culture/
Reviews
Reviews are a nice touch to add onto any page on your website because they give genuine insight and can help keep leads on your website and draw them to opt-in.
If you’re looking to get more reviews from your students and parents – create a QR code using your MM marketing tools to hang up in your school that brings people to a reviews page when they scan it!
Check out X Martial Arts Schools to see the reviews they included on this page 👇
https://xmartialarts.co.uk/about-us/
For help on creating your own ‘About Us’ page you can email our support team at support@marketmuscles.com!