The Importance of a Strong ‘About Us’ Page | Market Muscles

The Importance of a Strong ‘About Us’ Page

An “About Us” page is a place where you can share your mission, the story behind your business, and give leads a sense of what makes your school unique. It should be short and concise, with a clear message about the company’s values and goals. 

The page can be used as a tool to build trust with potential leads – it may even be one of the first pages a visitor will click on after your home page, so it can help contribute to a strong conversion rate.

So what should you put on this page?  

Introduction & Mission Statement

First, start with a short introduction about your facility and what you do. Help people understand why they should be interested in trying a class with you & how they can connect with your services. Create a mission statement that explains what your mission is and how you work towards achieving it. 

Check out Excel Martial Arts to see how they highlight their story and values 👇 


Introduce the owner of your school and their journey to becoming a martial artist. Give some history on their experience, where they are from, why they chose this location, and who they are as a human being. 

Check out Meta Martial Arts Academy to see how they introduce their founder 👇 

Personable Photo Gallery & Video

Include a photo gallery that shows off the atmosphere and community within your school. Include photos of your members, the school, and events that you host or participate in – group photos are great because they help paint the picture of the awesome community you’ve built! Consider creating a video for this page that gives leads an exclusive look into what it’s like being a member of your school.

Check out One Martial Arts to watch their “Our Culture” video 👇 


Reviews are a nice touch to add onto any page on your website because they give genuine insight and can help keep leads on your website and draw them to opt-in. 

If you’re looking to get more reviews from your students and parents – create a QR code using your MM marketing tools to hang up in your school that brings people to a reviews page when they scan it!

Check out X Martial Arts Schools to see the reviews they included on this page 👇 

For help on creating your own ‘About Us’ page you can email our support team at!