A high-performing website is, first and foremost, designed to create a positive experience for your potential customers. It should have a clear and organized design that will encourage visitors to contact you with questions or for additional information. The elements of a high-performing website will boost conversion and bring more people through your doors.
Learn how you can attract leads to your website, creating the perfect online destination that stands out in the crowd:
Use a Consistent CTA (Call-To-Action)
A call-to-action (CTA) encourages people to take an action such as calling your business, sending an email, or even booking a session. It should be a short phrase that is no more than 15 words. The right call-to-action button can provide the key element you need to get additional leads and channel them into sales.
CTAs should be placed in the header of your website and stay consistent on every page. By placing a call-to-action on each page, visitors can see them or click them as they scroll down the page. They can opt-in whenever they are ready to take the next step, which makes completing the action easy with just a click of a button.
Use Your Own Graphics
Your business’s website is the best way to show your audience what makes your facility special. People want to see what their experience will be like with you, and the most effective way to show them is through pictures of your own members. Using high quality photos can change the look of your entire website. At Market Muscles, we offer stock photos, however having your own photos shows off the unique atmosphere that is tailored to your school specifically.
Specific photos the MM team finds beneficial to include on your site are:
- a clean facility (due to Covid)
- smiling faces (everyone wants to be happy and have fun)
- instructors being helpful (engagement and assistance)
- a community atmosphere (showing a team and friends, group pictures, event pictures)
Remember, quality over quantity is key. If you have a photo gallery on your website, don’t add more than 6 pictures to it – any more can take away from the actual information you’re sharing.
Use a Dynamic and Modern Design
The importance of a dynamic, modern website design can’t be emphasized enough – it’s your digital “storefront” and many people’s first impression of your business.
What’s a modern, dynamic website design? While design can be subjective, a dynamic website will:
- be responsive and easy to navigate on different devices
- clearly present information about what you offer
- change as design trends change to stay up-to-date
Your website will form the perception of your business in the mind of your users, and it can help build trust with them. A website design that looks “old school” or outdated could impact the confidence that users have in your business.
If you haven’t made changes to your website in a while, it may be time for an update. The Market Muscles team is always here to help – just send an email to firstname.lastname@example.org!