Your website is usually your facility’s first impression with a potential member. Whether someone is stumbling across your site after a Google search or they’re looking you up after they drove past your facility, your website should be a strong representation of your business.

When should you consider giving your website a refresh?

1. It’s not ranking for important key words

Organic search rankings are critical. The vast majority of people don’t even click to the second page of Google results, which is why it’s important that your content is optimized. If your fitness website isn’t ranking for important keywords, take a step back and reassess your content.

2. The design isn’t responsive on different devices.

It’s safe to say at least half of your website visitors are using a mobile device.

How does your fitness website look on mobile? No matter what device your website visitors are using, your site should look clean and function properly. If your website only looks good when people pull it up on a desktop, it’s time to take a look at other options. Update your site and make sure the mobile version is up to par.

3. It’s not engaging your audience

Is your content current and up-to-date? Your martial arts or fitness website should accurately represent what you’re offering. Making updates to your site as your business changes is critical. Whether it’s updating current schedule information or adding information about your programs, make sure all of your content is conveying the latest information about your school.

4. It’s slow to respond.

Website speed is critical when it comes to capturing leads. The probability of bounce goes up as page load time increases, according to Google. What does that mean? Essentially, the longer it takes a web page to load, the higher the chances of website visitors leaving your site. If your website isn’t loading quickly on all devices, it’s time to take a look at your options.

5. Your call-to-action is not consistent or easy to find.

It’s important that you only have one call-to-action throughout your fitness website, and it has to be easy to find on every page. You want your site visitors to know what to do and exactly where to do it. If you have more than one action that you’re directing people to take, they may not take any action at all.

6. You’re not excited to share it

Your fitness website should showcase your facility and your culture! If you’re not excited to share it, is it really doing it’s job? Along with speed and responsive design, your website should showcase your culture and the community you’ve created while sharing important information with your leads.

Your website should be working for you, not against you. Ready to take your website to the next level? Schedule a call with our sales team to chat about what Market Muscles can do for you!