Let’s understand pricing in our industry
At Market Muscles, we offer three pricing tiers to match the needs and goals of martial arts and dance studios at different stages of growth.
It’s true—some companies in our industry charge less. But here’s why.
Many take an assembly-line approach: ultra-generic templates that look fine at first but don’t perform. Their sites often lack SEO, AI optimization, and thoughtful branding. Support is limited—or absent altogether—and their platforms are usually stitched together from multiple tools, forcing you to juggle logins and workarounds.
And perhaps most importantly, they don’t have the data we do. Our designs are shaped by real performance metrics from studios like yours, so you’re not guessing—you’re getting a website proven to convert.
We’ve chosen to be the premium choice for serious studio owners. That means:
- Industry data that drives decisions – We know exactly what works for studios like yours.
- Live support when you need it – Our team is available 18 hours a day via email, phone, or chat.
- A true all-in-one platform – Everything is managed from one login, not a patchwork of disconnected tools.
- Dedicated success management – For clients who want ongoing strategy and growth guidance, our Elite tier ensures your site keeps evolving with your business.
When you work with us, you’re not just getting a website—you’re getting a partner focused on your studio’s growth.
Pricing increases as you move from a templated solution to a more personalized, high-touch experience. For example, our Growth and Elite tiers include semi-custom websites tailored to your brand, content, and audience. Studios with more programs or extensive content needs often require a site with additional pages, custom layouts, and design elements.
Clients in our Elite tier also benefit from priority support and a dedicated customer success manager who proactively ensures the website continues to meet business goals. On top of that, higher tiers include advanced optimization features such as AI personalization, deep SEO work, and data-driven design refinements—all of which require more resources to deliver.
Costs are lower for studios that need a simpler solution. Our Launch tier keeps pricing at the entry level by using a proven template system we’ve developed specifically for martial arts and dance studios. While this option is streamlined, it’s still branded with your photos, colors, and logo, and it’s built to convert visitors into paying students.
It just doesn’t include the deeper customization or concierge-style support of our higher tiers, which allows us to keep the monthly investment affordable.
The hidden costs most studio’s aren’t told about
Many providers advertise low monthly fees, but the reality is that the true cost can be much higher. Here are some of the most common hidden costs in our industry—and how we handle them differently.
Some providers will advertise a hefty setup fee, only to discount it and make it look like you’re getting a deal. The truth? It’s a sales tactic, not savings. With us, setup is straightforward and transparent—no fake fees, no gimmicks.
On the surface, some competitors seem to include everything. But once you dig in, you’ll find extra charges for SEO, AI tools, branding support, or even basic integrations. By the time you add it all up, their “cheap” option costs far more than ours. Our tiers are all-inclusive, so you know exactly what you’re paying for.
Need an extra page, an updated design, or quick help from support? With some providers, that’s an added cost—or worse, a support team that’s unresponsive when you need them most. With us, you get access to a live support team available 18 hours a day, plus clear options for making changes as your studio grows.
It’s not uncommon for competitors to lock you into proprietary systems, making it impossible—or very expensive—to export your data or transfer credit card information for your members. We believe in transparency and flexibility. Your data is yours, period.
Many CRM providers quietly add percentages to payment processing or mark up SMS credits far beyond their actual cost. The lack of transparency means you’re paying more than you think. We charge a flat, transparent 1% processing fee and keep SMS pricing honest.
Some studios buy a one-time website to avoid monthly fees. It looks affordable at first, but the reality is that these sites quickly become outdated. To stay current with SEO, AI optimization, and design trends, they’ll need to be rebuilt every year or two—costing far more in the long run. Our subscription model ensures your site stays updated, optimized, and performing.
Find the right fit for your business
Pick the platform setup that matches your studio’s stage and support needs.
Software access only — includes billing, CRM, and automation tools.
- Billing & payments
- Attendance tracking
- CRM & automations
- Appointment scheduling
- & more
Templated website plus full access to all software and support tools.
- Billing & payments
- Attendance tracking
- CRM & automations
- Appointment scheduling
- & more
- Templated website
- Conversion optimized
- SEO optimized
- Fast setup
- & more
Semi-custom website with expanded software and marketing features.
- Billing & payments
- Attendance tracking
- CRM & automations
- Appointment scheduling
- & more
- Semi-custom design
- Branded layout
- Conversion optimized
- SEO optimized
- & more
Premium support, advanced features, and a semi-custom site.
- Billing & payments
- Attendance tracking
- CRM & automations
- Appointment scheduling
- & more
- Semi-custom design
- Branded layout
- Conversion optimized
- SEO optimized
- & more
- Priority queue
- Dedicated customer success manager
¹Stripe Processing Fee:
Stripe’s standard processing fees are listed above, but businesses processing higher monthly volumes may be eligible for reduced rates. You can contact Stripe directly to negotiate a custom rate based on your processing volume.
²Platform Support Fee:
This additional 1% per transaction helps support the ongoing development and maintenance of the software platform. Unlike many providers, we do not charge a separate monthly fee for the software — it’s included across all of our packages. While 3 of our 4 packages include a monthly subscription for your website, there is no additional monthly charge for the software itself. You may choose to pass this 1% fee on to your customers, or absorb it as the business owner.
Customer service is so quick, efficient, helpful, and friendly.
The MM team has been super helpful with redesigning my website. Any school owners looking to upgrade their website, go to Market Muscle. They have slots, where you can schedule a call and they walk you through whatever you need help with. Thank you MM for all you do!
For those who are looking for the best website you can get for you school, look no further. Both my SEO, and customer service experience, have been absolutely phenomenal! Great people. Great product!
Market Muscles produces industry leading websites that look great and function at a high level. In addition, customer service is very responsive anytime I have a request or question. Great work, Market Muscles team!
Market Muscles is a professional group of people working hard to bring new karate-ka through the door of my traditional Dojo. Thank you to this awesome and very skilled team!
I’ve had nothing but a wonderful experience with Market Muscles, what a fabulous company they truly listen and cater to your specific business. I’m truly so excited to continue to work with them going forward.
Compare plans and features side by side
See exactly what each pricing tier includes so you can choose with confidence. From automation tools to semi-custom websites, we make it easy to understand the value in every option.
Still have questions?
We’ve answered some of the most frequent questions about our plans, features, and how billing works. If you still need clarity, our team is always here to help.
Yes. Many school owners come to Market Muscles for our high-converting websites and choose to keep using the software they already have—and that’s totally fine. We integrate with all the major systems out there, so your existing tools can still work alongside your new site.
That said, there are real benefits to running everything in one place. When your website, marketing, and student management live under one roof, things just flow better—fewer logins, less manual work, and way more visibility into what’s working.
We’re here to meet you where you are—but we’re also ready when you’re ready to simplify.
Nope. All of our plans are month-to-month with no long-term commitment required.
Yes. Our system allows you to add a processing fee to cover transaction costs, helping protect your margins.
You’ll be charged when you activate your account or begin your onboarding process.
After signing up, you’ll get instant access to your Market Muscles software account. Most Launch sites go live within 3-4 weeks. Growth and Elite timelines vary based on content, customization, and responsiveness during onboarding.
Our team will help import your existing data, including member records, leads, and email lists — making your transition seamless.
While we don’t offer an account pause, you can cancel anytime — no contracts, no penalties.
We recommend waiting until you’re fully launched with Market Muscles. Our team can guide you through a smooth transition and avoid service overlap.
Most clients begin seeing lead submissions within the first week of launching. Our proven structure and SEO setup are built to drive traffic and conversions quickly — especially when paired with advertising or social media campaigns.
No — we handle all SEO migration best practices to protect your rankings. We also structure your new site for long-term SEO growth, including redirects, optimized metadata, and content guidance.
We combine high-converting websites, automated lead follow-up, and targeted marketing tools to turn web visitors into members. You’ll capture more leads, follow up instantly, and stay top of mind — all automatically.
Ours is purpose-built for martial arts and dance studios. It’s optimized for SEO, designed for conversions, and integrated directly with your CRM, automation, billing, and reporting tools — no plugins or piecemeal setups required.
Many clients switch from multiple tools to Market Muscles to simplify and save. But if you prefer to keep an outside tool, we’ll work with your existing setup where possible.
Not at all. Everything is built to be user-friendly. Plus, our team handles the heavy lifting during setup and offers support whenever you need help.
Depending on your plan, support is available via live chat, email, scheduled calls, and even a dedicated success manager for Elite customers.
Ready to take the next step for your studio?
Book a free demo to see how Market Muscles can help you get more leads, streamline your day-to-day, and grow without the overwhelm. No pressure. Just real solutions built for studio owners like you.