Understanding Online Habits to Create Engaging Content | Market Muscles

Understanding Online Habits to Create Engaging Content

The internet has become a huge piece of everyday life. With the rise of new technologies and platforms, adults are now using the internet on a daily basis – with many spending over four hours per day online. This means that adults are now more connected than ever before, with access to a wide range of information and services just a few clicks away. 

On average, people spend 44% of their waking hours looking at a screen. 

From work to entertainment, it is no surprise that adults are spending more time online than ever before. Knowing this, it’s important to understand how adults use the internet when creating your marketing plan to attract leads.

Perhaps surprisingly, weekdays average more smartphone use than weekends. On average, people check their phones 58 times per day. And almost 52% of phone checks (30 per day) occur during work hours.

Understanding your audience’s online habits is essential for any business that wants to stay ahead of the competition. By understanding what your customers are doing when they interact with your business online, you can create more engaging content and better target them with marketing campaigns.

When deciding where to buy, 59% of shoppers think it’s important to be able to shop on mobile.

Typically, your audience is going to be adults looking to enroll themselves or their children in your classes. To help craft content that appeals to adults, check out some tips and strategies you can use:

  • Focus on creating content that is relevant and interesting to your target audience. Research their interests and create content that speaks directly to them. Try to keep your tone of voice consistent and genuine.
  • Use visuals whenever possible to engage your audience. Visuals such as infographics or videos can be used to explain complex topics or concepts in a more accessible way.
  • Keep your language simple and concise but also engaging. Use storytelling techniques such as analogies or metaphors when appropriate so that readers stay interested in what you have written. With these tips in mind, you should be able to craft content that resonates with adult audiences effectively.
  • Monitor customer feedback. Let your audience tell you what they like and don’t like. Figure out what type of posts they engage with and when this engagement is happening.
  • Make sure your website is mobile friendly. A responsive, fast loading site reduces friction and makes the user experience seamless.
  • Use Google Analytics to track user behavior on your website or blog. This will help you understand which pages they visit most often and which ones they spend the most time on. You can also use this data to determine which types of content are more successful than others in terms of engagement levels and conversions. 

Market Muscles takes the guesswork out of your content and website design. Schedule a call with us to learn more!