Lead Management for Martial Arts & Dance Studios | Market Muscles
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Trusted by over 1,000 martial arts schools and dance studios
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More clarity, more conversions

Everything you need to organize leads and increase enrollments

Whether you’re handling dozens or hundreds of new leads each month, our lead management system helps you stay on top of every contact and move them toward membership—without the chaos of sticky notes or manual follow-ups.

Smart lists that organize your database

Create dynamic lists based on tags, programs, lead source, attendance, or any custom field. With Smart Lists, you can instantly group and target leads who are ready to take the next step—or those who need more nurturing.

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Track every lead with a visual pipeline

Our Opportunities view uses a drag-and-drop kanban layout so you can easily manage leads through custom stages. Whether it’s “Trial Scheduled,” “No Show,” or “Joined Today,” you’ll have full visibility into every lead’s journey.

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Lead management built for results

Move faster, follow up smarter, and never lose track of a lead again

Our tools are built for martial arts and fitness businesses that want to grow. From your first contact to the day they join, you’ll have a clear, efficient system for turning interest into action.

Create lists that work for you

Use filters like lead source, tags, contact type, and even attendance behavior to segment your database in seconds. Run targeted campaigns or quickly find high-priority leads who are ready to join.

Customize your pipeline

No two schools are alike. That’s why our lead pipeline is fully customizable—set up stages that reflect your actual enrollment process and move contacts with simple drag-and-drop actions.

Automate your follow-ups

Set up workflows to automatically email or text leads based on their behavior. Whether someone books a trial or ghosts you after a message, automation helps you stay top of mind—without manual effort.

Boost conversions with AI

From auto-responders to our integrated AI chatbot, our tools help capture, qualify, and follow up with leads around the clock. It’s like having a full-time assistant working 24/7.

Allen Branch

Market Muscle has not only revamped our site, and improved our online presence, but they also started bringing leads in almost immediately! We have seen over 275 new leads since we started and our program continues to grow!
Thanks Stephen for the help, and always being there to answer my (many) questions!
Thanks again!!!

Allen Branch Edge Fitness
Your lead pipeline, fully visible

Gain instant visibility into every stage of your lead funnel

See how many leads are active, who needs a follow-up, and where you’re losing momentum. Our smart lists and kanban pipeline put the full enrollment picture in one place—so you can make better, faster decisions.

Smarter organization

Segment your leads automatically based on real-time behavior and tags

No more static lists or out-of-date contact groups. With Smart Lists, your lead database updates in real time based on custom filters like tags, location, program interest, or attendance.

This lets you quickly find and act on the exact leads you want—without sorting through clutter.

Track progress with clarity

Use a visual sales board to manage every lead with ease

Our Opportunities feature gives you a clear, kanban-style view of your pipeline. Create stages that match your process—from “New Lead” to “Joined”—and see exactly where each contact stands.

Drag and drop leads through the funnel, assign team members, and streamline your follow-ups without losing a step.

AI that works for you

Convert more leads with built-in AI automations and chatbots

Our AI-driven workflows handle follow-ups, reminders, and engagement—so you don’t have to. Leads get timely, relevant messages based on their behavior, helping them move toward signup faster.

Plus, our AI chatbot answers questions, books trials, and captures contact info automatically—24/7.

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“ALWAYS the best customer service. Yesterday Stephen Reinstein went above and beyond when the company that holds my domain made a huge change mistake and shut down the direct connection to my website, down for 10 days before I even found out! Once I knew, I called Bluehost and they took me in circles. Messaged Stephen and he logged in for me and had it back up within 10 minutes. Market Muscles is always working to make us successful and is always adding new features. So glad I made this choice!”
Valerie Henley Webre Cypress Martial Arts and Fitness
Aimee Wokutch

Customer service is so quick, efficient, helpful, and friendly.

Aimee WokutchMillcreek Karate
Cameron Kirkpatrick

The MM team has been super helpful with redesigning my website. Any school owners looking to upgrade their website, go to Market Muscle. They have slots, where you can schedule a call and they walk you through whatever you need help with. Thank you MM for all you do!

Cameron KirkpatrickWestampton Martial Arts
Don Paul Bales

For those who are looking for the best website you can get for you school, look no further. Both my SEO, and customer service experience, have been absolutely phenomenal! Great people. Great product!

Don Paul BalesChampionship MMA
James Coady Lockett

Market Muscles produces industry leading websites that look great and function at a high level. In addition, customer service is very responsive anytime I have a request or question. Great work, Market Muscles team!

James Coady LockettUnited States Taekwondo
John Axsom

Market Muscles is a professional group of people working hard to bring new karate-ka through the door of my traditional Dojo. Thank you to this awesome and very skilled team!

John AxsomAxsom Martial Arts
Sommer Wendelken

I’ve had nothing but a wonderful experience with Market Muscles, what a fabulous company they truly listen and cater to your specific business. I’m truly so excited to continue to work with them going forward.

Sommer WendelkenMarchand’s School of Dance
Why it matters

Lead management that adapts to your enrollment strategy

Whether you’re growing a single school or managing multiple locations, our system gives you the flexibility, automation, and insights you need to scale.

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Let’s grow your studio

Ready to take the next step for your studio?

Book a free demo to see how Market Muscles can help you get more leads, streamline your day-to-day, and grow without the overwhelm. No pressure. Just real solutions built for studio owners like you.