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From SEO to AEO Mastery: Stephen Reinstein’s AI Playbook for Studios

In this episode of Beyond the Mats & Mirrors, Lauren Grossmann talks with Stephen Reinstein about how AI is transforming...

podcast
Retention Funnels: How to Re-Engage Students Who Stopped Attending

Student drop-off is inevitable, but losing the relationship does not have to be. A well-built retention funnel helps martial arts...

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The Real Cost of Manual Tracking: Comparing Spreadsheets vs. CRM for Martial Arts Schools

Martial arts school owners lose time, revenue, and growth potential when they rely on spreadsheets. This guide explains the hidden...

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Donuts, Dedication, and Dominance: Kevin Krinsky’s Local Marketing Masterclass

In this episode of Beyond the Mats and Mirrors, school owner Kevin Krinsky shares how he transformed a side hustle...

podcast
What Is AEO and Why Is It Important?

AEO, or Answer Engine Optimization, is the practice of structuring your content so AI tools, search engines, and smart assistants...

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Best Martial Arts Website Designs [Updated for 2026]

If you're a martial arts studio owner, your website is often your first impression—and your most powerful sales tool. In...

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DIY Photos vs. Pro Photos: The Shocking Impact on Martial Arts and Dance Studio Leads

Your photos are often the first thing potential students and parents see. Learn why professional photography can dramatically boost leads...

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November 7th, 2025 Updates

We’re excited to share the latest updates with you! 🎉 In this release, you’ll find new features to enhance your...

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The $0 Lead Trap: Why Your Free Trial Offer Backfires

Free trial offers can attract the wrong leads, create drop-offs, and hurt your martial arts school’s value perception. Here’s why...

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