97Display Alternative | Best Website & Marketing Software for Martial Arts & Dance Studios
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Stronger Together

Websites, software, and support built for growth

Choosing the right partner means having more than just a website. With Market Muscles, your websites, CRM, and support work seamlessly together giving your school the tools it needs to attract students, streamline operations, and grow with confidence.

More than just websites

97 Display only provides websites, leaving you to juggle other tools for CRM, automations, and lead management. Market Muscles is an all-in-one platform, combining websites and CRM into a single system designed to simplify operations and fuel growth.

Features included, not extra

With 97 Display, essentials like AI chatbots, workflow libraries, automation, and reputation management cost extra. At Market Muscles, those tools come standard. We believe the features you need to run and grow your school shouldn’t come with hidden fees.

Optimized for the future of search

97 Display websites are built with SEO in mind, but they stop there. Market Muscles goes further by optimizing every site for both SEO and AEO (Answer Engine Optimization), helping your school appear in results from search engines and AI tools like ChatGPT.

All-in-One Solution

More than just websites

Running a school takes more than a standalone website. Market Muscles is the 97 Display alternative that brings everything together — websites, CRM, automations, and lead management — into one connected platform built to simplify operations and support growth.

Unlike 97 Display, where essentials like AI chatbots, workflow libraries, automation, and reputation management come with extra fees, Market Muscles includes them from the start. No hidden costs, no piecing together outside tools, just a complete solution designed for studios like yours.

Simplify Your Systems

Stop piecing it all together

Managing a studio shouldn’t mean managing a dozen different tools. 97 Display requires schools to outsource their CRM and rely on multiple pieces of software just to handle everyday tasks like enrollment, scheduling, and lead follow-up. That creates extra costs, wasted time, and more room for things to slip through the cracks.

Market Muscles is the 97 Display alternative that brings everything under one roof. By combining your website and CRM into a single, connected platform, you can automate daily tasks, track leads with ease, and keep all of your data in one place.

Market Muscles Get started
97 Display
Unique Differentiators
Industry-Specific CRM
Native Integrations
All-in-One Platform
At-Cost SMS Credits
Phone, Email, & Chat Support
Software
No Monthly Subscription
Recurring Billing
Pass on Processing Fees
Family Grouping & Stats
Stripe Integration
Attendance Tracking
Rank Tracking
Digital Waivers & Agreements
Member Self Check-in
Task Management
Event Management
Automated Workflows
AI Chat Bot
Workflow Library
Email & SMS Messaging
Send Photos & Videos
Reputation Management
Request/Reply to Reviews
Advanced Reporting
Website
Semi-Custom Design
Conversion Focused
Mobile Responsive
Search Engine Optimization
Answer Engine Optimization
Blog
Photo & Video Galleries
Landing Page Builder
Link-Tree Builder
Automatic Updates
SSL Certificate
What Owners Say

Results that speak for themselves

Don’t just take our word for it, see what school owners have to say about working with Market Muscles.

Aimee Wokutch

Customer service is so quick, efficient, helpful, and friendly.

Aimee WokutchMillcreek Karate
Alec Hooben

Great investment! I get tons of leads without spending anything on ads. They’re very responsive when I have requests and check in regularly to ensure they’re delivering results. They even will make posters when requested.

Alec HoobenWhippany Boxing
Caleb Collier

I have been with market muscles since they first started developing websites for martial arts schools. We get a consistent influx of leads and love the reps and service. Highly recommend!

Caleb CollierChampionship Martial Arts
Cameron Kirkpatrick

The MM team has been super helpful with redesigning my website. Any school owners looking to upgrade their website, go to Market Muscle. They have slots, where you can schedule a call and they walk you through whatever you need help with. Thank you MM for all you do!

Cameron KirkpatrickWestampton Martial Arts
James Coady Lockett

Market Muscles produces industry leading websites that look great and function at a high level. In addition, customer service is very responsive anytime I have a request or question. Great work, Market Muscles team!

James Coady LockettUnited States Taekwondo
John Axsom

Market Muscles is a professional group of people working hard to bring new karate-ka through the door of my traditional Dojo. Thank you to this awesome and very skilled team!

John AxsomAxsom Martial Arts
Kevin Krinsky

Great experience. Their SEO have generated many leads for my business. They are also great at responding and getting back with me as an owner.

Kevin KrinskyKrinsky’s Taekwondo Academy
Howard Munding

After switching my web site to Market Muscles we have had a great increase in leads. In three years my school has grown from 50 students to 220 as of today!

Howard MundingChampionship Martial Arts
Don Paul Bales

For those who are looking for the best website you can get for you school, look no further. Both my SEO, and customer service experience, have been absolutely phenomenal! Great people. Great product!

Don Paul BalesChampionship MMA
Cris Rodriguez

Best Martial Arts Website company in the industry. We’ve been clients for 5+ years and incredibly happy with our website and the customer service.

Cris RodriguezGracie PAC
CD Williamson

We have been with Market Muscles for many years. Great websites, great people and definitely value to our business.

CD WilliamsonCDW Karate
Rob Pendergrass

I’ve been using Market Muscles for quite a few years now and I love the customer service and constant improvements and innovations they bring to their services.

Rob PendergrassPendergrass Academy of Martial Arts
Sommer Wendelken

I’ve had nothing but a wonderful experience with Market Muscles, what a fabulous company they truly listen and cater to your specific business. I’m truly so excited to continue to work with them going forward.

Sommer WendelkenMarchand’s School of Dance
Reymoore Santos

Market Muscles really puts you on the map. I have had the most leads ever and had even had to have a waiting list for students. If you haven’t given them a call to see if they can service you, you should’ve done it yesterday! Great customer service and one of the best investments made for my business!

Reymoore SantosBeyond Martial Arts
Rachael Anouthai

Market Mucsles is great to work with. They help us with content, lead connection, great insight on web design and much more. They will help you when things aren’t going in the right direction and help problem solve. Thank you Market Muscles Team for being our webdesign company in an every changing tech world!

Rachael Anouthai Championship Martial Arts – Holland
Matt White

Our Market Muscles site is light years beyond what we received from other companies! Our leads have increased with the new site, and the customer service is exceptional. Highly recommend!!

Matt WhiteTriumph Martial Arts
Allen Branch

Market Muscle has not only revamped our site, and improved our online presence, but they also started bringing leads in almost immediately! We have seen over 275 new leads since we started and our program continues to grow!
Thanks Stephen for the help, and always being there to answer my (many) questions!
Thanks again!!!

Allen BranchEdge Fitness
Angela Amoroso

Outstanding! Artistry-Technology-Customer Service at a level I’ve never experienced before! Now I can pay it forward to my clients! Thank You MM

Angela AmorosoScripps Ballet
Austin Hurst

Garrett from MM support is exceptional. He takes the time to understand what’s going on and provide the best service possible. Huge benefit to using MM.

Austin HurstKarate Beyond
Bill Jones

I love my MM website. The support is great and I regularly get over 60 leads per month on mine for Brazilian Jiu-Jitsu alone.

I highly recommend this company.

Bill JonesTop Level Martial Arts
Steven Baban

Helped me build my martial arts membership and super responsive!!

Steven BabanExcel Martial Arts
Steve Wiliams

I have used them for the past several years and have had nothing but outstanding results!

Steve WiliamsDragonfly Martial Arts
Tommy Seigler

MM Rocks! We have had great results form all things Market Muscles!!

Tommy SeiglerSeigler’s Karate Center
Valerie Henley Webre

ALWAYS the best customer service. Yesterday Stephen Reinstein went above and beyond when the company that holds my domain made a huge change mistake and shut down the direct connection to my website, down for 10 days before I even found out! Once I knew, I called Bluehost and they took me in circles. Messaged Stephen and he logged in for me and had it back up within 10 minutes.

Market Muscles is always working to make us successful and is always adding new features. So glad I made this choice!

Valerie Henley WebreCypress Martial Arts and Fitness
Virgil Davis

I can’t thank Market Muscles enough for their legendary service and attention to detail, and still, they continue to improve and impress, producing a significant positive change in how your studio is seen and professionally represented. Stephen, you all are second to none. Thank you!

Virgil DavisDavis Karate Studio
Helpful Insights

Get the Clarity You Need

Running a school comes with a lot of decisions, we want this one to feel easy. Explore our FAQs to get the clarity and confidence you’re looking for.

How much does 97 Display cost per month?

97 Display typically costs around $325 per month with a $500 setup fee, and additional costs for features like texting or automation. Market Muscles offers custom websites with a free built-in CRM, automation, and support—all included in one plan with no hidden add-ons.

What makes Market Muscles different from 97 Display?

While 97 Display focuses solely on websites, Market Muscles offers an all-in-one platform with a free CRM, automation, AI chatbots, and workflow tools included. You’ll get a customizable, conversion-focused website designed to generate leads and manage them in one place.

Is Market Muscles more expensive than 97 Display?

Market Muscles is competitively priced with 97 Display but includes far more—custom websites, automation, AI chatbots, workflow tools, and a free CRM, all built into every plan at no extra cost.

Does Market Muscles integrate with other tools?

Absolutely. We connect with HighLevel, MyStudio, RainMaker, PerfectMind, and over 7,000 tools through Zapier.

How is support different between Market Muscles and 97 Display?

With Market Muscles, you get unlimited support through phone, email, and chat from a team that knows the studio industry inside and out.

Will Market Muscles help me get more leads?

Yes. Our websites, landing pages, and automation workflows are built to attract and convert new students.

How hard is it to set up Market Muscles?

Setting up Market Muscles is easy. Our team manages the entire design, setup, and launch process so your studio gets online quickly, with most sites ready to go in about 30 days.

Why do so many studios switch from 97 Display to Market Muscles?

Studios switch for better websites, easier-to-use software, more transparent pricing, and stronger support.

Let’s grow your studio

Ready to take the next step for your studio?

Book a free demo to see how Market Muscles can help you get more leads, streamline your day-to-day, and grow without the overwhelm. No pressure. Just real solutions built for studio owners like you.