A note from Stephen Reinstein
Founded in 2016, Market Muscles is the culmination of my two biggest passions in life: Martial Arts & Web Design.
As a lifelong martial artist, starting at the age of 2, martial arts has been an integral part of my life, shaping who I am today. Spending so much time in the dojo, I’ve seen just how important your role as a martial arts or fitness instructor truly is. You help community members realize their true potential, create friendships, overcome personal challenges, and so much more. I’m a product of what you do, and for that I’m forever grateful.
As a self proclaimed nerd, I started learning web design & development at the age of 12. Instantly I knew that this was what I wanted to do with my life.
Over the past 15 years, I’ve had the opportunity to work for web agencies, responsible for creating websites for some of the largest companies and political figures in the world. Although I loved what I did, I didn’t love who I was doing it for.
This is why Market Muscles was created; as a way to use my expertise as a web design & development professional to better an industry that I am so passionate about.
Now with a team of over 15 extremely talented people, our mission continues to grow. Simply put, we empower martial arts and dance studio owners to elevate their community and their business – the same way my instructor did for me.
Stephen Reinstein
CEO & Founder of Market Muscles
Our core values
Market Muscles is a value driven company that ensures each team member shares the same direction and goal.
As a customer-centric company, we approach all situations from a place of understanding.
Integrity is the foundation to all parts of Market Muscles. We build trust in our relationships by being transparent and always doing the right thing.
We’re dedicated to constantly improving our technology, processes, and approach. At our core, we are learners always looking for ways to enhance our offering.
We treat each interaction with our customers like it’s the first – setting the expectation of greatness and continuing to deliver.
Meet the muscle that powers it all
We’re a passionate group dedicated to helping martial arts and dance studios grow. Every team member brings unique skills, creativity, and energy to support our clients’ success.
FAQs about our team
We’re a passionate team dedicated to helping martial arts and dance studios thrive. Our story, experience, and values make us uniquely qualified to partner with you in growing your business and inspiring your students.
Market Muscles was founded by Stephen Reinstein in 2016 after seeing first-hand how martial arts and dance studio owners struggled to balance teaching with business operations. We exist to help studio owners grow their memberships, keep students longer, and free up time to focus on their passion — teaching and inspiring the next generation.
Our team combines expertise in marketing, web development, automation, and the martial arts/dance industries. We’ve worked with hundreds of studios, helping them enroll more students, retain members, and scale sustainably. Because we focus solely on studios, we understand your challenges better than general marketing agencies.
Our mission is simple: to empower martial arts and dance studio owners with the tools, systems, and support they need to thrive in today’s competitive environment.
Because we’ve seen the life-changing impact these businesses have on communities. Studios build confidence, discipline, creativity, and connection for kids and adults alike. By focusing exclusively on your niche, we’ve developed strategies that work — no guesswork, no cookie-cutter marketing.
On average, our clients see more leads from their websites, higher conversion rates through automated nurturing, and stronger student retention. Many studios credit Market Muscles with helping them reach record enrollments and build long-term stability.
Working with us means having a partner who cares about your success as much as you do. We’re responsive, supportive, and committed to helping you hit your goals. Whether it’s launching a new website, building an automated lead follow-up process, or running a campaign, we’re with you every step of the way.
Unlike general digital marketing agencies, we don’t spread ourselves thin across industries. We live and breathe martial arts and dance — and our strategies are designed specifically for enrollment-driven studios. That specialization makes us uniquely positioned to help you grow.
Ready to take the next step for your studio?
Book a free demo to see how Market Muscles can help you get more leads, streamline your day-to-day, and grow without the overwhelm. No pressure. Just real solutions built for studio owners like you.