Your martial arts school’s culture is one of its most important characteristics. Students who take classes with you are doing more than learning a skill. They’re becoming part of a community. For that reason, you need to do everything you can to demonstrate the kind of culture students can expect to find when they enroll.
One of the best ways to show off your school’s culture is through social media. Social media offers versatility and personality that simply aren’t available with traditional marketing methods. Using a combination of words, images, and videos, you can give prospective students a peek inside your dojo before they ever set foot in it.