The human brain is weird. There’s no denying it. Each one of us is subject to dozens of odd mental quirks and biases that determine our reactions to what we see – and that includes websites and marketing.
These quirks are called cognitive biases. There’s a whole branch of marketing (neuromarketing, in case you’re wondering) that uses these mental shortcuts to trigger prospective customers to buy products and services. In this post, we’ll be discussing one of them. It’s called confirmation bias.