Sarah Jane Blakely, Author at Market Muscles
5 Reasons You Should Be Blogging

As school owners, you have a lot on your plate and blogging can sound like just another time-consuming task. The good news is it’s actually much simpler than it sounds. There’s no right or wrong way to write a blog – you don’t even need to be a great writer! Check out FIVE benefits...

4 Tips for Writing a CTA That Converts

Call-to-Actions (CTAs) are an important part of any website, but especially websites with the goal of lead-generation.  What’s a CTA?  You likely already have a CTA somewhere on your website – it’s a written prompt to perform a desired action. You can use CTAs to drive different...

How to Avoid Dropping Your SEO Rankings After a Website Relaunch

If you’re considering a website redesign, you’ve probably asked yourself “how will this affect my SEO and current Google rankings?” We get it – strong SEO rankings are something you want to hold onto, but keeping your website current and modern is also a necessity. The benefits of a...

3 Reasons You Should Be Using Google My Business

What is Google My Business and Why Should I Use It?  Google My Business is a free tool that allows you to manage your web presence and provide up-to-date information about your facility.  Creating a Google My Business page will make it easier for people to find your school or studio with a Google...

6 Signs It May Be Time for an Updated Fitness Website

Your website is usually your facility’s first impression with a potential member. Whether someone is stumbling across your site after a Google search or they’re looking you up after they drove past your facility, your website should be a strong representation of your business. When should you...

How and When to Ask Your Members for Reviews

Great reviews are valuable for any business. Think about it – what’s the first thing you do when you hear about a business you may be interested in? Personally, I hop online and see what other people have to say about them. Whether it’s reading Google reviews, checking out their Facebook...

Social Proof: What Is It and Why Do I Need It?

Have you ever been interested in buying something, so you go online and read reviews before you make the purchase? You see the product has 4.7 out of 5 stars, so you feel confident it’ll be great for you. THAT is social proof. Whether you’re scrolling online or hearing from people in person,...

7 Tips for Writing a Marketing Email for Your Martial Arts or Fitness Facility

According to Tech Jury, about 306 billion emails are sent every day. So how can you make your marketing emails stand out? There are tons of tips and best practices out there, but we think the ones below are most effective! Next time you’re writing an email, ask yourself if you can check the...

4 Tips for Creating a “Mobile First” Website

About 80% of people coming to Market Muscles’ websites are coming on mobile devices. Why is this important information? If your website isn’t optimized for mobile traffic, you could be missing out on leads! Knowing that a majority of your website visitors are coming from mobile devices, it’s...

What’s a Landing Page and How Can You Use One?

If you’re trying to generate more leads, landing pages are a great marketing tool to promote your school and convert people to students! When the term “landing page” gets thrown around, it can sometimes cause confusion. Questions like “Isn’t a landing page just another page on your...