Sarah Jane Blakely, Author at Market Muscles
6 Signs It May Be Time for an Updated Fitness Website

Your website is usually your facility’s first impression with a potential member. Whether someone is stumbling across your site after a Google search or they’re looking you up after they drove past your facility, your website should be a strong representation of your business. When should you...

How and When to Ask Your Members for Reviews

Great reviews are valuable for any business. Think about it – what’s the first thing you do when you hear about a business you may be interested in? Personally, I hop online and see what other people have to say about them. Whether it’s reading Google reviews, checking out their Facebook...

Social Proof: What Is It and Why Do I Need It?

Have you ever been interested in buying something, so you go online and read reviews before you make the purchase? You see the product has 4.7 out of 5 stars, so you feel confident it’ll be great for you. THAT is social proof. Whether you’re scrolling online or hearing from people in person,...

7 Tips for Writing a Marketing Email for Your Martial Arts or Fitness Facility

According to Tech Jury, about 306 billion emails are sent every day. So how can you make your marketing emails stand out? There are tons of tips and best practices out there, but we think the ones below are most effective! Next time you’re writing an email, ask yourself if you can check the...

4 Tips for Creating a “Mobile First” Website

About 80% of people coming to Market Muscles’ websites are coming on mobile devices. Why is this important information? If your website isn’t optimized for mobile traffic, you could be missing out on leads! Knowing that a majority of your website visitors are coming from mobile devices, it’s...

What’s a Landing Page and How Can You Use One?

If you’re trying to generate more leads, landing pages are a great marketing tool to promote your school and convert people to students! When the term “landing page” gets thrown around, it can sometimes cause confusion. Questions like “Isn’t a landing page just another page on your...

Navigating the Reopening of Your Fitness Facility in the Midst of COVID-19

After months of virtual training, states are starting to allow fitness facilities to reopen. Along with the relief and excitement of opening your doors again, you’ve probably got a million and one questions about how to handle this next phase. How should you approach reopening? What does...

Get More Out of Your Virtual Training With ActiveVault

Ahh virtual training…more and more gyms and martial arts schools have been turning to virtual training in the last several weeks. So how can you keep your current members engaged and continue attracting new members when all of your classes are online? ActiveVault is the answer! ActiveVault is a...

Here’s How You Should Optimize Your Use of Market Muscles While Everyone Is Training at Home

With everyone staying home now due to the current coronavirus situation, you may be wondering how you’ll be able to enroll new members in your martial arts school or gym. It’s clear that everyone is pivoting to online training. Luckily, your Market Muscles site can pivot too! There are a few...

7 Steps for Martial Arts Schools and Gyms to Take on Coronavirus

With people staying home to avoid coronavirus, you may be wondering what you should be doing as a martial arts school or gym owner to ensure you keep your community strong. How can you combat members calling in to cancel or put their memberships on hold? Take your classes online! As a school or gym...