March 2020 | Market Muscles

Advice, education, and thoughts to help you grow

7 Tips for Writing a Marketing Email for Your Martial Arts or Fitness Facility Read More
4 Tips for Creating a “Mobile First” Website

About 80% of people coming to Market Muscles’ websites are coming on mobile devices. Why is this important information? If your website isn’t optimized for mobile traffic, you could be missing out on leads! Knowing that a majority of your website visitors are coming from mobile devices, it’s important to ensure you take a mobile-first […]

Reducing Friction: How a Good User Experience Brings More Leads

How can you bring in more leads through your website? It boils down to user experience. What is user experience? User experience is the overall experience a person has when using a product, such as your website. Everything from your car to your house to your electronics and, of course, your website, has a user […]

What’s a Landing Page and How Can You Use One?

If you’re trying to generate more leads, landing pages are a great marketing tool to promote your school and convert people to students! When the term “landing page” gets thrown around, it can sometimes cause confusion. Questions like “Isn’t a landing page just another page on your website?” or “Isn’t that just another way to […]

Navigating the Reopening of Your Fitness Facility in the Midst of COVID-19

After months of virtual training, states are starting to allow fitness facilities to reopen. Along with the relief and excitement of opening your doors again, you’ve probably got a million and one questions about how to handle this next phase. How should you approach reopening? What does reopening mean for your virtual programs?  Stephen Reinstein, […]

Get More Out of Your Virtual Training With ActiveVault

Ahh virtual training…more and more gyms and martial arts schools have been turning to virtual training in the last several weeks. So how can you keep your current members engaged and continue attracting new members when all of your classes are online? ActiveVault is the answer! ActiveVault is a total game changer when it comes […]

Here’s How You Should Optimize Your Use of Market Muscles While Everyone Is Training at Home

With everyone staying home now due to the current coronavirus situation, you may be wondering how you’ll be able to enroll new members in your martial arts school or gym. It’s clear that everyone is pivoting to online training. Luckily, your Market Muscles site can pivot too! There are a few different steps you can […]

How to Get the Most Out of Your Market Muscles Student Section

In the words of Stephen, Market Muscles’ founder, “Your student section is a MASSIVE asset that you should be taking advantage of – and it’s easy to set up!” With the coronavirus pandemic closing gyms and keeping people inside, you may be wondering how to keep your students engaged. With your Market Muscles Student Section, […]

7 Steps for Martial Arts Schools and Gyms to Take on Coronavirus

With people staying home to avoid coronavirus, you may be wondering what you should be doing as a martial arts school or gym owner to ensure you keep your community strong. How can you combat members calling in to cancel or put their memberships on hold? Take your classes online! As a school or gym […]

Market Muscles App: The Newest Market Muscles Feature

We’re excited to share that Market Muscles has launched our communication app! Android users can download it on the Google Play Store, and iPhone users can get it on the App Store. The Market Muscles App simplifies communication with your leads. We know you can’t always log in to the backend of your website to […]

Google Rankings: Everything You Need to Know

How long does it take to rank on Google? It may seem like a simple question, but there are thousands of factors at play when it comes to Google rankings. In fact, we don’t even know what all of those factors are, because Google has never shared exactly what goes into its ranking algorithms. We […]

Everything You Need to Know About Market Muscles:TV

What is Market Muscles:TV? Market Muscles TV, otherwise known as MM:TV, is a display screen that gives you the opportunity to showcase what’s happening at your school. You can use it as your own TV network to share information with your students. Since MM:TV is based in the Cloud, you can make updates from anywhere. […]

5 of the Best Martial Arts Websites

Over the past 3 years, the team at Market Muscles has had the opportunity to build martial arts websites for over 700 locations around the world. Although it was super hard to pick, here are 5 of our favorite websites that we’ve built over the past few years. Ageless Martial Arts Ageless Martial Arts did […]

10 Tips and Tricks to Make Your Website Stand Out

You have a Market Muscles website, but you want it to be unique and thoroughly showcase what makes your school the best choice for a prospective student. What’s the most effective way to make that happen? We’ve gathered several tips to consider when you’re trying to differentiate your website from the rest. Add an About […]

How to Choose Photos for Your Martial Arts Website

It’s likely that the first impression many people have of your school is your website, so you’ve got to do your best to make sure it’s a great one! You may be wondering how to do that, and images are a good place to start. Stock photos are an option for your website, but using […]

Confirmation Bias: The Weird Quirk You Can Use to Amp Up Your Marketing

The human brain is weird. There’s no denying it. Each one of us is subject to dozens of odd mental quirks and biases that determine our reactions to what we see – and that includes websites and marketing. These quirks are called cognitive biases. There’s a whole branch of marketing (neuromarketing, in case you’re wondering) […]

4 Ways a Killer CTA on Your Website Can Help You

Every lead-generating website needs certain elements to be effective. Compelling headlines, great content, and unique visuals all play a part. One of the most important things for any martial arts website to have is a killer call to action (CTA). The call to action is your final chance to get a visitor to your site to […]

How to Use Reciprocity to Hack Your Target Audience’s Brains

Did you know that you don’t always have control of your brain? Human brains are susceptible to a wide variety of mental glitches known as cognitive biases. These biases are essentially shortcuts we use to make decisions – and for the most part, we aren’t even aware that they’re affecting us. The good news is […]

How to Perfect the Layout of Your Website

Your website is your school’s online headquarters, and as such, it needs to do a great job of representing what you offer. One element of web design that many martial arts schools overlook is layout – the way the various elements of your site look on the page. Why Layout Matters The colors, images, and […]

How to Highlight Your School’s Culture on Social Media

Your martial arts school’s culture is one of its most important characteristics. Students who take classes with you are doing more than learning a skill. They’re becoming part of a community. For that reason, you need to do everything you can to demonstrate the kind of culture students can expect to find when they enroll. […]

Search Engine Optimization for Martial Arts Schools

If you’ve done any research about how to get good results with your school’s website, then you have probably come across this term: Search Engine Optimization, also known as SEO. To the uninitiated, it can sound like techno-speak, and it may seem impossible to master. SEO is a complex topic, but you don’t have to […]

4 Reasons You Need Testimonials on Your Website

Do you have testimonials on your website? If not – or if you only have one or two dated ones – then you’re missing out on an important element of a lead-generating website. Testimonials provide prospective students with a compelling reason to attend your school instead of others in the area. They’re a way of […]

How to Take Your Blog Posts from Forgettable to Fantastic

Blogging helps business connect with the target audience and share valuable information with them. In fact, companies that blog more than 11 times per month generate between three and four times as much traffic as companies that blog only once a month. If you want your blog to generate that kind of traffic – particularly […]

How User-Friendly is Your Website?

Did you know that when people visit a page on your website, they almost never read it from top to bottom? That’s true even when they are extremely interested in what you have to offer. Whether it’s the content about your after school program or a blog post, it’s important to understand the reading habits […]

7 Signs You’re Obsessed With Martial Arts

How do you know if you’re obsessed with martial arts? Below is a list of items that only martial arts fans can relate to. Be sure to share your results! How many can you check off? You know you’re obsessed with martial arts when… You become best friends with someone who is just as excited […]

5 Benefits to Writing Blog Posts

Writing blog posts for your fitness or martial arts business is highly beneficial in more than one way. Creating fresh and quality content that people will find valuable will keep people coming back. If you’re on the fence about a blog or unsure of how it will be helpful in growing your business, consider these […]

4 Ways that Online Reviews Can Help Your Business

As an internet user, you’ve probably spent quite a bit of time reading online reviews. Whether you’re researching a product or considering a service, you want as much information as possible before you commit. That’s human nature. According to the Pew Research Center, 82% of all internet users in the United States read online reviews. […]

10 SEO Dos and Dont’s to Help Improve Your Website

If you know anything at all about search engine optimization (SEO), you know that keeping up with best practices is a bit like walking in quicksand. It’s a constantly shifting landscape. That said, there are some constants. We’ve put together a list of 10 SEO Dos and Don’ts that you can use to improve your […]

5 Reasons Facebook Needs to be in Your Marketing Strategy

Social media marketing is a must for most business owners. The tricky part can be figuring out which social media sites to use. It’s not practical to have account on all of them, so how can you narrow down the choices? We’ve done the research for you. What we learned in the process is that […]