Every lead-generating website needs certain elements to be effective. Compelling headlines, great content, and unique visuals all play a part.

One of the most important things for any martial arts website to have is a killer call to action (CTA). The call to action is your final chance to get a visitor to your site to sign up for a free trial or enroll their child in your after-school program.

Here are 4 ways that the right call to action can bring in leads for your school.

#1: Your CTA Hammers Home the Value of Your Offer

A good CTA reaffirms the benefits of martial arts to your site’s visitors. Your content paves the way for the call to action by laying out the reasons that people should sign up for a trial membership or enroll in a class.

When they’re done reading, they need a recap – and that’s what your CTA is. Here’s an example:

Yes! I want my child to flourish in school!

It’s positive, aspirational, and difficult to resist. In other words, it’s everything a CTA should be.

#2: Your CTA Creates a Sense of Urgency

When people know the clock is ticking on an offer (or even on reaping the benefits that an offer provides), they’re likely to act immediately. That’s where a great CTA can help you.

When swimsuit season is approaching, you might promote the benefits of martial arts for weight loss. The call to action can remind people that they only have a limited time to lose those extra pounds before they hit the beach. For example:

Click here to get your body beach-ready by summer.

People who want to lose weight will be spurred to click on your offer when they see this CTA.

#3: Your CTA Establishes Your Authority

In some situations, your CTA may serve to remind people that you’re an authority on martial arts and that they can trust you.

Let’s say you’re running ads to get people to sign up for your newsletter. You want to make sure that people who visit your landing page know who you are and what you do. Your call to action can hammer those points home and convince people that they’ll be missing out if they don’t subscribe, like this:

Yes, send me updates about the benefits of martial arts.

This call to action gets visitors to your site to agree that you know what you’re talking about – and that makes it more likely that you’ll be able to get them through the door and into a class.

#4: Your CTA Reminds People What to Do

Here, we’ve saved the best for last. You might think it’s obvious what a prospective student should do after reading your content, but they might not!

People get distracted. They might not be sure how to enroll in a class or sign up for a free trial. Your CTA reminds them, at exactly the time when they’re ready to act, what comes next. It’s the equivalent of a road sign that tells them which way to go. Here’s a classic CTA that gets the job done:

Click here to claim your trial membership now!

It’s simple, easy to understand, and it has another characteristic we discussed, a sense of urgency thanks to the word “now.”


Your call to action is the last stop a prospective student makes on your landing page. It should be memorable, compelling, action-oriented, and remind people of the value you can provide. If it does those things, you’ll have all the leads you need to make your school a success.

Be sure to request a demo to get your own done-for-you lead generating websites (complete with killer CTAs) for your school!